MMC 110 - Theories of Communication

This course introduces the theory behind mass media communication. Students will explore successful communication strategies and develop the theoretical foundation needed to understand mass media communication and to conduct effective communications research in the real world. Topics covered will include: the history of Canadian print, radio, sound recording, internet, film, television and news media; knowing and targeting an audience; advertising and public relations; media responsibility; and the effects of mass media communication.

Credits: 3.0
no scheduled sessions