BUS 132 - Marketing Management

This course provides an introduction to the marketing discipline, and explores how individuals and organizations create, communicate and exchange value. The objective is to develop a broad understanding of marketing theory and the strategic marketing process while exploring the marketing actions of a variety of organizations across several contexts. There is also a strong emphasis on professional skills development: building relationships and positive professional experiences through dedicated team work, communication and presentation skills practice.

Credits: 3.0
CRN Instructor Location Start date Seats available*
20156 Gabor Gyorgy Whitehorse (Ayamdigut)
Class schedule
Start date End date Room Monday Tuesday Wednesday Thursday Friday Saturday Sunday
A2402 - - - 08:30 AM - 11:29 AM - - -