BUS 132 - Marketing Management

This course provides an introduction to the marketing discipline, and explores how individuals and organizations create, communicate and exchange value. The objective is to develop a broad understanding of marketing theory and the strategic marketing process while exploring the marketing actions of a variety of organizations across several contexts. There is also a strong emphasis on professional skills development: building relationships and positive professional experiences through dedicated team work, communication and presentation skills practice.

Credits: 3.0
no scheduled sessions